My shopping cart
Your cart is currently empty.Continue Shopping
Exclusive Esports Sponsorship Agreement Includes Rainbow Six: Siege Roster, Brand Awareness Initiatives, and a Focus on Gamer Health & Performance
DALLAS, TX – May 11, 2021 - G.O.A.T. Fuel ® and Oxygen Esports today announce a new partnership as G.O.A.T. Fuel becomes the official energy drink of Oxygen, New England’s premier multi-title esports organization. G.O.A.T. Fuel ®, developed by NFL Hall of Famer and the greatest wide receiver of all time, Jerry Rice, will extend its reach from traditional sports into the esports arena as it fuels Oxygen’s professional esports rosters.
Oxygen’s stable of the world’s best esports athletes will be outfitted in the latest G.O.A.T. Fuel gear, and will fuel their performance exclusively with G.O.A.T. Fuel’s health-focused energy drinks. The drink is uniquely powered by cordyceps mushrooms, which provides virtual athletes with increased oxygen performance (yes, literally), crystal-clear focus, and clean, long-lasting boosts of energy crucial to success in the gaming chair.
G.O.A.T. Fuel ® is a family-operated business co-founded by Rice, who serves as Executive Chairman. In addition to cordyceps mushrooms, the beverage is bolstered by natural caffeine and green tea to propel consumers, as well as BCAAs and 10 essential vitamins to improve recovery. G.O.A.T. Fuel® features zero sugar and zero preservatives and is enjoyed by various athletes and celebrities around the world.
“We love the gaming community, and we’re so excited to be fueling Oxygen’s industry-leading roster of G.O.A.T. gamers as they pursue greatness in the virtual arena,” says Rice. “Gaming at the highest level requires intense energy and focus, making G.O.A.T. Fuel the perfect product to help the world’s best elevate their impact.”
Oxygen Esports competes at the premier level across some of the most-watched titles in esports, including: Rainbow Six: Siege, Rocket League, Fortnite, Hearthstone, and Valorant. Following their first place finish in North America, Oxygen’s Rainbow Six Roster begins competition in Paris at the Six Invitational, the international major for the title, on May 12th where they look to bring home a world championship and a share of the $3M prize pool.
“We could not be more thrilled to be working with the G.O.A.T. Fuel team” said Murphy Vandervelde, Co-Founder of Oxygen “With the majority of our leadership team having played collegiate and professional athletics, we know how important high-quality fuel is to driving high-level play. We are excited to provide our players with the clean boost of energy they need to reach peak performance and get a leg up on the competition. Furthermore, Jerry and G.O.A.T. Fuel’s mentality of striving for greatness is a constant reminder to our rosters as to why we train and compete with such vigor every day.”
“The opportunity to exclusively partner with G.O.A.T. Fuel on the beverage category front is not only a program that our players are excited about, but also a unique opportunity recognized by our management team that introduces a new and emerging brand into the industry, giving a fresh and unique option to the players and fans alike,” said Adam Morrison, GM of OXG.
To learn more about G.O.A.T Fuel visit www.goatfuel.com
To learn more about Oxygen Esports visit www.oxgesports.com.
About G.O.A.T. Fuel
G.O.A.T. Fuel ® (“greatest of all time”) was created by NFL Hall of Famer, Jerry Rice and his family. It is a lifestyle brand focused on bringing health-forward products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn’t be reserved only just for athletes, but anyone striving to be great. Our energy drink has a proprietary blend of cordyceps mushrooms, 200 mg of natural caffeine, green tea with EGCG, amino acids and 10 essential vitamins. Visit www.goatfuel.com.
About Oxygen Esports
Oxygen Esports ("OXG"), New England’s premier multi-title esports organization, competes in some of the most-watched titles in esports. Established in Boston in 2020, OXG is breathing new life into the team landscape with a data driven approach to talent acquisition and fanbase engagement. OXG's mission is not just to win esports' biggest championships, but to build a sustainable esports ecosystem for gamers of every skill level.